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Loanfully
Real Estate Broker

Role

Brand strategy, graphic design,

content marketing, social media management

Location

Cleveland

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THE BRIEF

Loanfully came to me as a brand-new startup looking to establish its presence in the real estate space. From day one, I worked closely with the owner & founder to build their social media branding from the ground up—developing a cohesive visual identity with carefully chosen colors, fonts, and a brand voice that felt approachable, knowledgeable, and trustworthy.

Beyond the branding, I took on the role of social media manager, curating and creating content that spoke directly to their audience. My focus was on making real estate financing feel less intimidating by breaking down complex topics into engaging, easy-to-digest posts and videos. Through a mix of educational content and industry insights, I helped Loanfully build a branding strategy connect with potential buyers and establish credibility in a competitive market.

By leading their content strategy and day-to-day social management, I ensured Loanfully had a strong foundation for long-term growth, giving them the tools to turn their startup into a brand that resonates with its audience.

THE BRANDING

THE INSTAGRAM GRIDS

THE CONTENT

THE GRAPHIC DESIGN

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