Hi there! I’m Olivia Castro—Creative Director, Strategist, & Designer. With a master’s in marketing from USC (fight on!) with a concentration in consumer behavior, I specialize in both creative & performance marketing. I’ve worked one-on-one with businesses of all sizes—from small startups to multi-million dollar brands—helping them craft marketing strategies & creative that truly connect with their core audience.
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I’ve been freelancing for almost four years now, but I've been in marketing for the past 8 years. My career began as a fashion blogger & stylist, where I developed a deep understanding of branding, content creation, & community engagement—skills that I now bring to every project I work on. My unique approach to marketing is always being community-first, meaning I don’t just focus on visibility—I focus on building real relationships between brands & their audiences.
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Beyond strategy, I have a deep background in photography, videography, editing, and creative direction, which means I don’t just oversee projects—I personally bring them to life. Whether it’s styling & shooting a campaign, editing content to match a brand’s vision, or directing a full-scale creative production, I love being hands-on throughout the entire process. From concept to execution, I’m involved in every detail to ensure the final result is both visually stunning & strategically effective.
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Though I now call Los Angeles my home, I’ve lived in a lot of places—originally from Cleveland, with some time spent in Miami along the way. No matter where I’ve been, my passion for design, storytelling, & community-first brands have always stayed the same.