THE BRIEF

For Ova’s holiday launch, we introduced The Ruffle Dress, a statement piece designed to shine at every festive occasion. The campaign captured the holiday spirit while emphasizing the dress’s versatility through three distinct styling moments, ensuring it could be worn for any festive occasion from Christmas to a New Year’s Eve.

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We started with a classic look, styling The Ruffle Dress simply with heels to highlight its effortless elegance—this also served as product photography. Next, we embraced a Christmas-inspired look, pairing the dress with red heels and a bold red bow, creating a festive, playful vibe. Finally, for New Year’s Eve, we elevated the dress with black mesh gloves, adding an extra layer of drama and sophistication. Each look demonstrated how The Ruffle Dress could seamlessly transition between holiday celebrations.

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The campaign followed an omni-channel strategy, with a strong focus on social media and email marketing to drive engagement and sales. By showcasing the dress’s versatility, we positioned it as the go-to piece for fashion-forward women looking to make a statement this holiday season.

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See "Marketing: Ova" section of Portfolio to see metrics.