For Ova’s Spring/Summer 2024 launch, the focus was introducing the exclusive bloomer shorts to our core audience of fashion-forward Gen Z and young millennials. These "fashionistas" value small, niche brands and versatile, statement pieces they can style in countless ways.
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The creative direction highlighted the bloomers’ adaptability with two distinct looks: the edgy, all-black "Vintage Vixen" styled with a corset and bold red accents, and the summer-inspired "Office Siren," a nod to an emerging seasonal trends. A minimalist styling with a classic white tee provided another look for versatility and product photography.
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The shoot took place in a studio in downtown LA featuring a trendy couch and a wall of vintage boom boxes to give the campaign a sharp, modern edge. The launch combined a pre-order teaser with an omni-channel strategy, leveraging social media and email marketing to create buzz and drive sales.
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The result? A nearly sold-out campaign within one month, with only a few sizes remaining—a testament to a creative strategy that connected directly with our audience’s desire for exclusive, ahead-of-the-curve fashion.
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See "Marketing: Ova" section of Portfolio to see metrics.