THE BRIEF

As the founder and marketing strategist behind Ova, I have overseen every aspect of the brand’s marketing, ensuring that each campaign reflects the brand’s identity while driving engagement and sales.

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From launch, my approach has been rooted in a mix of jaw dropping visuals, data-driven advertising, and community building. I have developed and executed omni-channel strategies, including organic social media, email marketing, paid advertising, and influencer collaborations. Each collection launch is backed by a structured marketing plan, including pre-launch teasers, editorial-style product shoots, strategic content rollouts, and Meta ad campaigns all done by me.

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I have built a strong brand voice for Ova that speaks directly to our core audience of fashion-forward women in the United States, ages 18 - 35, who value unique style, quality, and versatility in their clothing. Through engagement-centric content on Instagram and email, I have fostered a loyal community that actively participates in the brand’s growth. My paid advertising strategies have also led to increased visibility and sales, optimizing ad spend testing for the best return on investment.

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Additionally, I have leveraged influencer partnerships and user-generated content to build credibility and expand Ova’s reach. With a strong focus on visual branding, I ensure that every aspect—from campaign photography to social graphics—aligns with Ova’s elevated yet accessible aesthetic.

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Ova is a start-up and the marketing strategy is ever-evolving, but we have made major strides. ​

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*See Creative Direction for more