In 2019, I led the creative direction for LIV the Collection, a Cleveland-based jewelry brand known for its minimal, sculptural vintage designs. I developed the brand’s visual identity from the ground up—concepting and executing all product and lifestyle photography, editing visual assets, and designing eco-conscious packaging that aligned with the brand’s aesthetic. Every creative element was crafted to elevate the storytelling and offer a cohesive, high-touch customer experience.​